“There's a party

…and you're not invited.”

That's the feeling I get from most traditional marketing I come into contact with. It has a desperate feeling of exclusion mixed with feigned urgency.

But what about the way plants do marketing? Through fruit. Through pollination. By quietly turning sunlight into food and trusting that what's good will be found. Then sustaining life through deliciousness.

A peach tree doesn't send you urgent emails about limited-time sweetness. It just makes peaches. When they're ready, the right creatures come for them.

Plants spread their seeds by creating something worth spreading. The fruit is the message and the medium. The value is built in.

What if we create actual abundance because we care more?

What if the marketing was a better quality thing itself?

There's something about patience, too. Plants grow slowly and they take their time to root well. Quality finds its way to the right people.

Let the fiber, nutrients, and deliciousness do the talking for you.